New Online retail store & no visibility! - UK Business Forums

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Hello and many thanks for taking the time to reply. If you dont mind me asking, why to you say that me doing the site myself is a bad idea? I have built other shops through EKM Powershop and they have all been successful (niche market - not much competition like this site)

In my experience building a website for your own business never produces something that's of good quality or produces results. Design is very important, especially for a site like this where you're up against quite a few retailers.

Personally I'm not really into yours, it's not bad but it doesn't look that professional.

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EKM have offered me a SEO healthcheck for ?300, which includes 10 pages and the addition of H tags (no idea what this is!) but I havent taken this up yet just because I dont want to just throw money at this unless I am sure I am throwing it in the right direction!!

Doesn't sound like good value to me, they should come as standard. I don't know about other forum users but I'm not a fan of EKM Powershop, they're about 10 years out of date. Not only that you're effectively renting a site from them, what happens if you need to expand? You're tied to their service.

For this project I'd have use WordPress and WooCommerce. For something like your site with a few products it'd be perfect. And of course it would have a blog (helps with website traffic) to update which EKM Powershop doesn't provide. And you'd own it meaning expansion or switching to a new web company should you need to is much easier.

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Ok so say I approach a company that specialises in SEO and online marketing etc. What should I look for and what should I expect for my money? Thanks again

I think you need to find a small SEO company or a freelancer that has experience in the fashion industry and is also interested in the products. Sounds like this will be a lifestyle business so paying agency fees likely not gonna bring a good return.

This video might give you some idea of ways to get noticed - http://youtu.be/E0qDrRJT4zE

That'd be my sort of approach for the SEO for something like this. Gotta tap into fashion bloggers and get them talking.

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Source: http://www.ukbusinessforums.co.uk/forums/showthread.php?t=290986

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