Exec Expands Its House-Cleaning Service To New York City, Los Angeles, Chicago And Boston

Starting a service that lets people request real-life humans to do tasks for them or clean up their apartment is no small feat. Exec’s founder and CEO, Justin Kan, set out to build a service that would not only create jobs for people who might not have had them before, but delight customers too. He has done just that in not much time. The service, which has picked up steam in San Francisco, and recently Seattle and San Diego, is expanding to larger markets like Los Angeles, New York City, Chicago and Boston. By starting in San Francisco, Kan and his team were able to home in on some really difficult problems, such as recruiting at a huge scale and retaining workers by keeping them busy and happy. And, oh yeah, building a system that’s easy for people to keep coming back to was important. It’s hard to not be skeptical about these services that seem to pop up in San Francisco and do “OK” because of the market that we have here – one that’s willing to try new things, talk a lot about it and then forget that it ever existed. Just ask Zaarly. On the other hand, TaskRabbit has seen real success. The truth is that to stand out in the crowded marketplace of marketplaces for services, the company has to build up a reputation of phenomenal customer service and have a brand that people build an affinity for, which is no small task. To boot, Exec has found a sweet spot with house cleaning services and “went for it.” I spoke with Kan about the expansion and what he’s learned along the way, and it was done in the fashion that Kan is known for. When he started Justin.tv, he strapped a camera to his head and “figured it out,” and that’s exactly what he’s done with Exec: TC: What have you learned about the service industry since starting and launching Exec? Kan: I would say we’ve learned hundreds of small details around hiring and managing a platform of people, and building a consumer product that touches the real world. No one thing in there really sticks out at the moment… TC: What is unique to Exec that lets you scale out to the cities that you’re announcing? Kan: One thing we focus on is building our logistics technology behind the scenes to provide the easiest

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