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notifying customers of problems,Another major advantage for retailers is the ability to rapidly switch suppliers and vendors without disrupting users? shopping experience.[] Disadvantages[] Fraud and security concernsGiven the lack of ability to inspect merchandise before purchase consumers are at higher risk of fraud on the part of the merchant than in a physical store Merchants also risk fraudulent purchases using stolen credit cards or fraudulent repudiation of the online purchase With a warehouse instead of a retail storefront merchants face less risk from physical theftSecure Sockets Layer (SSL) encryption has generally solved the problem of credit card numbers being intercepted in transit between the consumer and the merchant is still a concern for consumers when hackers break into a merchant?s web site and steal names addresses and credit card numbers A number of high-profile break-ins in the 2000s has prompted some US states to require disclosure to consumers when this happens Computer security has thus become a major concern for merchants and e-commerce service providers who deploy countermeasures such as firewalls and anti-virus software to protect their networksPhishing is another danger where consumers are fooled into thinking they are dealing with a reputable retailer when they have actually been manipulated into feeding private information to a system operated by a malicious party Denial of service attacks are a minor risk for merchants as are server and network outagesQuality seals can be placed on the Shop web page if it has undergone an independent assessment and meets all requirements of the company issuing the seal The purpose of these seals is to increase the confidence of the online shoppers; the existence of many different seals or seals unfamiliar to consumers may foil this effort to a certain extent A number of resources offer advice on how consumers can protect themselves when using online retailer services These include:Although the benefits of online shopping are considerable when the process goes poorly it can create a thorny situation A few problems that shoppers potentially face include identity theft faulty products and the accumulation of Whenever you purchase a product you are going to be required to put in your credit card information and billing/shipping address If the website is not secure a customers information can be accessible to anyone who knows how to obtain it Most large online corporations are inventing new ways to make more difficult however the criminals are constantly responding to these developments with new ways to manipulate the system Even though these efforts are making it easier to protect yourself online it is a constant fight to maintain the lead It is advisable to be aware of the most current technology and scams out there to fully protect yourself and your finances[20] One of the hardest areas to deal with in online shopping is the delivery of the products Most companies offer shipping insurance in case the product is lost or damaged Beats Wireless; however if the buyer opts not to purchase insurance on their products they are generally out of luck Some shipping companies will offer refunds or compensation for the damage but it is up to their discretion if this will happen It is important to realize that once the product leaves the hands of the seller they have no responsibility (provided the product is what the buyer ordered and is in the specified condition)[] Lack of full cost disclosureThe lack of full disclosure with regards to the total cost of purchase is one of the concerns of online shopping While it may be easy to compare the base price of an item online it may not be easy to see the total cost up front as additional fees such as shipping are often not be visible until the final step in the checkout process The problem is especially evident with cross-border purchases where the cost indicated at the final checkout screen may not include additional fees that must be paid upon delivery such as and Some services such as the Canadian based attempts to include estimates of these additional cost but nevertheless the lack of general full cost disclosure remains a concern[] PrivacyPrivacy of personal information is a significant issue for some consumers Different legal jurisdictions have different laws concerning consumer privacy and different levels of enforcement Many consumers wish to avoid spam and telemarketing which could result from supplying contact information to an online merchant In response many merchants promise not to use consumer information for these purposes or provide a mechanism to opt-out of such contactsMany websites keep track of consumers shopping habits in order to suggest items and other websites to view Brick-and-mortar stores also collect consumer information Some ask for address and phone number at checkout though consumers may refuse to provide it Many larger stores use the address information encoded on consumers? credit cards (often without their knowledge) to add them to a catalog mailing list This information is obviously not accessible to the merchant when paying in cash[] Hands-on inspectionTypically only simple pictures and or descriptions of the item are all a customer can rely on when shopping on online stores If the customer does not have prior exposure to the item?s handling qualities they will not have a full understanding of the item they are buying However Written and Video Reviews are readily available from consumers who have purchased similar items in the past These can be helpful for prospective customers but these reviews can be sometimes subjective and based on personal preferences that may not reflect end-user satisfaction once the item has been receivedBecause of this many consumers have begun going to real-world stores to view a product before purchasing online which is sometimes called showrooming (using the store as a for the online merchant) Brick-and-mortar merchants have responded with various countermeasures For example has requested distributors give them equally low prices or alternatively exclusive products available at their store only[] Product suitabilityThis section needs additional for (March 2012)Many successful purely companies deal with digital products (including information storage retrieval and modification) music movies office supplies education communication software photography and financial transactions Other successful marketers use drop shipping or techniques to facilitate transactions of tangible goods without maintaining real inventorySome non-digital products have been more successful than others for online stores Profitable items often have a high value-to-weight ratio they may involve embarrassing purchases they may typically go to people in remote locations and they may have shut-ins as their typical purchasers Items which can fit in a standard mailbox?such as music CDs DVDs and books?are particularly suitable for a virtual marketerProducts such as spare parts both for consumer items like washing machines and for industrial equipment like centrifugal pumps also seem good candidates for selling online Retailers often need to order spare parts specially since they typically do not stock them at consumer outlets?in such cases e-commerce solutions in spares do not compete with retail stores only with other ordering systems A factor for success in this niche can consist of providing customers with exact reliable information about which part number their particular version of a product needs for example by providing parts lists keyed by serial numberProducts less suitable for e-commerce include products that have a low value-to-weight ratio products that have a smell taste or touch component products that need trial fittings?most notably clothing?and products where colour integrity appears important Nonetheless some web sites have had success delivering groceries and clothing sold through the internet is big business in the US[] AggregationHigh-volume websites such as Amazoncom and eBay offer hosting services for online stores to all size retailers These stores are presented within an integrated navigation framework Collections of online stores are sometimes known as or [] Impact of reviews on consumer behaviourOne of the great benefits of online shopping is the ability to read others? reviews which could be from experts or simply fellow shoppers on one product and service conducted a survey in March 2010 and polled more than 27000 Internet users in 55 markets from the Asia-Pacific Europe Middle East North America and South America to look at questions such as ?How do consumers shop online? ?What do they intend to buy? ?How do they use various online shopping web pages? and the impact of and other factors that come into play when consumers are trying to decide how to spend their money on which product or serviceAccording to that research reviews on electronics (57%) such as DVD players cell phones or PlayStations and so on reviews on cars (45%) and reviews on software (37%) play an important role and have influence on consumers who tend to make purchases and buy onlineIn addition to online reviews peer recommendations on the online shopping pages or social media play a key role for online shoppers while researching future purchases of electronics cars and travel or concert bookings On the other hand according to the same research 40% of online shoppers indicate that they would not even buy electronics without consulting online reviews first[] See also[] References estimates that the United States online retail industry will be worth $279 billion in 2015. such as instructions, Diamond Hill, G/F Beats By Dre Solo Bluetooth Wireless White. 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Source: http://www.otrastardes.com/2012/11/21/central-beats-by-dre-solo-bluetooth-wireless-red/
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