Publishers were, of course, free not to release Kindle editions of their titles, but most could see the need to get on the digital bandwagon. This was a very dangerous situation for major publishers. They?d gone from lording it over a landscape of thousands of independent retailers to dealing with just a handful of major chains. Now they were threatened with being suppliers to a monopsony purchaser of e-books, perennially stuck under Amazon?s thumb. Enter Apple, the tech giant with an insatiable appetite to ?control the whole widget.? Even though the Kindle Reader for iPad is, in my opinion, the very best way in the whole world to read books, Apple wanted its own iBooks store. And to get it, they were prepared to give publishers what they wanted?the right to set their own prices, in exchange for sending a hefty 30 percent cut to Cupertino, Calif.
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