Osaka, Sept 27, 2012 - (JCN Newswire) - Panasonic Corporation will showcase its latest products and technologies that will realize an eco-friendly and smart lifestyle at CEATEC JAPAN 2012, the largest cutting-edge IT and electronics trade show in Japan, from October 2 to 6 at Makuhari Messe in Chiba City on the outskirts of Tokyo. Panasonic will run two booths: "Life & Society Stage" in Hall 2 and "Panasonic Devices Booth" in Hall 8.
1. Panasonic Booth in Hall 2 - Life & Society Stage
Under the theme of "Eco & Smart Lifestyle," Panasonic will present an ecological lifestyle which is simple, convenient, safe and secure, pleasant and comfortable, with a variety of the company's smart offerings ranging from audiovisual equipment to home appliances and energy solutions.
Visitors to the Panasonic booth will experience the following:
- Corporate Stage
On the Corporate stage, Panasonic's concepts, products and technologies will be presented in an easy-to-understand way. Smart appliances, which are linked to each other and are connected to cloud-based services, offer new value for consumers. Panasonic will take the lead and develop its business with its wide range of smart appliances.
The introduction on the stage includes the company's Smart AV equipment which not only serves as an entertainment center but also a communications tool with a variety of content, games and applications offered on the cloud; Smart Appliances that evolve even after the purchase in line with advances in lifestyle in the future; and Smart Energy that lets users save energy without sacrificing comfort as well as helping prepare for emergencies such as power cuts.
- Eco & Smart Lifestyle Demonstration Tour
The tour provides visitors firsthand experience of the benefits of connectivity with demonstrations in everyday life settings.
- Display Corners
Smart AV: This corner introduces Panasonic's latest digital AV products with enhanced network functions, including Smart VIERA televisions and Smart DIGA Blu-ray Disc players and recorders that offer increased ease of use through connectivity with smartphones and other AV equipment.
Smart Appliances: A wide-ranging lineup of Panasonic smart appliances that can be connected to cloud-based services via smartphones are demonstrated. They include cooking appliances that will add new joy to cooking by enabling the user to search and download recipes from the cloud and speed up cooking time, and personal healthcare equipment that will make daily health management easier.
Smart Energy: Panasonic's Smart Home Energy Management System (SMARTHEMS) and AiSEG, a core component of SMARTHEMS, are presented with compatible home appliances - air conditioners, IH cooking heaters and EcoCute heat pump hot water supply system - and Panasonic's energy creation-storage linked system.
- Special & Topical Exhibits
Panasonic's 145-inch 8K plasma display and 20-inch 4K LCDs are on display to demonstrate the company's high-definition display technology. Fujisawa Sustainable Smart Town is also introduced. Other exhibits include Panasonic's Interactive Plasma Display (digital blackboard), LUMIX digital cameras and Let's note personal computers.
2. Panasonic Devices Booth in Hall 8 - Key Technology Stage
Under the theme of "Innovative Industrial Devices Paving the Future of Our World," Panasonic will introduce here a wide range of advanced devices and solutions that fulfill customer needs, with focus on the three key areas: environmental infrastructure, eco cars and mobile. Visitors will be able to find the following in the booth:
- Environmental Infrastructure:
Devices for power meters, LED lighting and solar/power conditioners
- Eco Cars:
Devices for powertrains and HMI (human machine interface) that assist drivers
- Mobile:
Devices supporting compact and slim design, a variety of UIs (user interfaces) and sensors.
The exhibits are subject to change without prior notice.
About Panasonic
Panasonic Corporation is a worldwide leader in the development and manufacture of electronic products in three business fields, consumer, components & devices, and solutions. Based in Osaka, Japan, the company recorded consolidated net sales of 7.85 trillion yen for the year ended March 31, 2012. Panasonic's stock is listed on the Tokyo, Osaka, Nagoya and New York (NYSE:PC) Stock Exchanges. The company has the vision of becoming the No. 1 Green Innovation Company in the Electronics Industry by the 100th year of its founding in 2018. For more information on Panasonic, its brand and commitment to sustainability, visit the company's website at http://panasonic.net/.
Contact:
Panasonic Corporation
Global Public Relations Office
Tel: +81-3-3574-5664
Fax: +81-3-3574-5699
Sept 27, 2012 Source: Panasonic Panasonic (TSE: 6752) (U.S: PC) From the Japan Corporate News Network http://www.japancorp.net Topic: Trade Show or Conference View more news from these Sectors: Consumer Electronics, Alternative Energy, Environment General
Today, Tim Cook made his first major apology as the CEO of Apple. It probably won't be his last. Despite the obvious knee-jerk reaction regarding the Maps debacle, it's actually interesting that this particular scenario is yet another example of humans having extraordinarily short-term memories. It's the same reason that whatever game we most recently saw is the "best or worst ever." (Packers v. Seahawks 09.24.2012, I'm looking at you.) In truth, Apple has a fairly solid history of ingesting pride in the iPhone era, when it surged headfirst into the realm of serving consumers in a way that it never had before. And moreover, hearing Cook apologize isn't something that should be mocked or berated; one can only hope that more companies of all shapes and sizes develop a policy of listening and reacting. Allow me to explain.
Baltimore Ravens running back Ray Rice (27) is stopped by Cleveland Browns free safety Usama Young (28) and cornerback Dimitri Patterson (21) during the first half of an NFL football game in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Nick Wass)
Baltimore Ravens running back Ray Rice (27) is stopped by Cleveland Browns free safety Usama Young (28) and cornerback Dimitri Patterson (21) during the first half of an NFL football game in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Nick Wass)
Baltimore Ravens long snapper Morgan Cox tackles Cleveland Browns wide receiver Josh Cribbs (16) as Cribbs' helmet is dislodged from a hit by another player during the first half of an NFL football game in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Nick Wass)
Baltimore Ravens long snapper Morgan Cox tackles Cleveland Browns wide receiver Josh Cribbs (16) as his helmet is dislodged from a hit by another player during the first half of an NFL football game in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Nick Wass)
Cleveland Browns quarterback Brandon Weeden passes during the first half of an NFL football game against the Baltimore Ravens in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Patrick Semansky)
Referee Gene Steratore looks over the instant replay monitor before an NFL football game between the Baltimore Ravens and Cleveland Browns in Baltimore, Thursday, Sept. 27, 2012. (AP Photo/Patrick Semansky)
BALTIMORE (AP) ? The regular NFL officials returned to action, and the ending of their first game was eerily familiar to the one that hastened the exit of the replacement refs.
This time, however, there were no replays or arguments at the end. Just another win by the Baltimore Ravens over the Cleveland Browns, 23-16 on Thursday night.
If not for two failed desperation passes into the end zone in the closing seconds, the returning officials might have had to work overtime on their first night back.
Cleveland began its final drive with 1:05 to go on its own 10. Rookie Brandon Weeden moved the Browns to the Baltimore 33 before a fourth-down pass into the end zone fell incomplete. But a personal foul penalty on Baltimore linebacker Paul Kruger gave winless Cleveland one more chance.
That pass sailed out of the end zone.
"Too much juice," Weeden lamented.
The final sequence was not unlike the controversial ending of Monday night's Green Bay-Seattle game, when a Hail Mary pass was ruled a touchdown. That play, and the furor it created, hastened negotiations that brought the regular officials back.
The lockout ended late Wednesday, bringing about the exit of the unpopular replacement refs. And so, finally, the tenured officials were in place for Week 4.
"I felt so bad for that Green Bay situation," Ravens running back Ray Rice said. "Replacement refs, their families, I can't knock them. The scrutiny they were under. That kind of scrutiny is bad. It's hard going from like Pop Warner to the big leagues."
As they walked onto the field hours before this game, the officiating crew received a round of applause and shouts of encouragement from fans in the lower sections. Head linesman Wayne Mackie and line judge Jeff Seeman both tipped their caps to acknowledge the support.
And then, before the pregame coin flip, referee Gene Steratore greeted the players at midfield by saying, "Good evening, men, it's good to be back."
Many in the sellout crowd of 70,944 stood and roared their approval.
Afterward, Ravens coach John Harbaugh echoed the sentiment of the crowd.
"Welcome back to the officials. Good to have them back," he said. "These guys are really good. The communication was good. I didn't agree with every call, but they were excellent."
Joe Flacco went 28 for 46 for 356 yards, threw one touchdown and ran for another. Yet, it wasn't until Cary Williams returned an interception 63 yards for a score at the end of the third quarter that the Ravens (3-1) put some distance between themselves and the young Browns (0-4).
"I thought our secondary made plays that had to be made, especially at the end there when they were knocking at the door," Harbaugh said. "Cary Wiliams was the difference in the game with the interception return for a touchdown."
The fans waited until the third quarter to boo the officials. On a 13-yard completion from Weeden to Benjamin Watson, Ravens safety Bernard Pollard was called for a helmet-to-helmet hit. The crowd jeered the call, but replays appeared to confirm the penalty.
The 15-yard markoff set up a 51-yard field goal by Phil Dawson that got the Browns within 16-10.
Late in the quarter, Williams ambushed an out pattern by Travis Benjamin and took the interception down the right sideline for a 13-point lead.
It was the 13th consecutive home win for the Ravens, the longest current run in the NFL, and their streak of 10 straight wins in the division is also the most of any team. Baltimore has also won nine straight over Cleveland.
Anquan Boldin caught nine passes for 131 yards, and Torrey Smith had six catches for 97 yards and a score.
Weeden went 25 for 52 for 320 yards, but rookie running back Trent Richardson gained only 47 yards rushing on 14 carries. Dawson kicked field goals of 51, 50 and 52 yards, the last one with 4:33 left to make it 23-16.
It's the third time since 1998 that the Browns have lost their first four games. They finished 2-14 in 1999 and 5-11 in 2009.
Coach Pat Shurmur applauded the performance of the refs, and acknowledged he deserved an unsportsmanlike conduct call in the fourth quarter.
"I can't do that," he said. "It's an emotional game, and I got to make sure I keep my emotions in check."
Cleveland played the majority of the game without wide receiver and punt returner Joshua Cribbs, who sustained a concussion while returning a kick late in the first quarter.
Cribbs had his helmet knocked off and lost the handle on the ball after absorbing a hard hit by Dannell Ellerbe. It was legal tackle, shoulder to helmet, and the officials did not call a penalty. Cribbs lay prone for several minutes before finally rising to his feet and walking off the field.
Flacco went 16 for 26 for 186 yards and a touchdown to stake the Ravens to 9-7 halftime lead.
NOTES: Former Browns and Ravens RB Jamal Lewis was inducted in Baltimore's Ring of Honor. ... Cleveland safeties Tashaun Gipson and Usama Young both sustained knee injuries. ... Dawson is the seventh player in NFL history to kick three FGs of at least 50 yards in a game.
CHESTER, Pa. (AP) ? Six teenagers were in custody Friday on charges they brutally beat a neighbor on her stoop "just for fun" and then posted cellphone video of the attack on Facebook, authorities said.
Four 16- and 17-year-old girls were charged as adults in the attack on the 48-year-old woman, a crime that has shaken this struggling city of about 30,000 residents just outside Philadelphia. The girls were charged with aggravated assault, reckless endangerment, burglary and harassment. Another teen girl and a 19-year-old woman were also arrested later Friday afternoon.
The woman, whom police described as "mentally challenged," was punched, kicked and hit with a shoe and chair, and suffered cuts and bruises but no broken bones, authorities said. Her name was not released.
The attack occurred Tuesday at a two-story stucco house, where the woman lived, down the block from a small grocery. No one answered the door at the building Friday.
"It appears just for fun," Chester police Detective James Nolan said. "There hasn't been a discernible explanation as to why."
Police Commissioner Joseph M. Bail Jr. said the victim was doing better Friday and being treated for lacerations and abrasions at a crisis unit.
The Delaware County Daily Times first obtained video footage from police on Thursday.
It showed a group of girls walking down a sidewalk then suddenly attacking a woman sitting on her stoop. The teens follow the woman into her home as she tries to escape, taking turns punching and beating her. They quickly flee.
In the neighborhood where the woman lives, cashier Crystal Pate said she knows two of the girls ? one babysits her daughter ? and said they were not bad kids.
"I can't comprehend it. I trust her with my daughter's life," the 29-year-old Pate said. "Obviously, they were showing off. That's not something you do for fun."
Pate said the woman regularly sits on her front stoop and sometimes curses people or asks for cigarettes.
Chester has long battled high rates of crime and poverty. Mayor John Linder said youth should understand that attacking people will not be tolerated.
"This is an egregious attack," Linder said. "It's unbearable."
Janet Purnell, 55, whose elderly mother lives down the street from the attack, said it is hard for her to understand why a group of girls would want to attack a woman like that.
"It really doesn't make any sense," Purnell said. "It's ignorant."
The Nevada Gaming Commission approved three more gambling operators to provide their services in the state?s newly regulated gambling industry. The three groups are American Casino and Entertainment Properties LLC, PokerTrip Enterprises and WMS Industries.
American Casino and Entertainment Properties LLC (ACEP) was granted an interactive gambling operator?s license by the Nevada Gaming Commission. The group owns the Stratosphere Hotel and Casino Resort on the Las Vegas Strip and is keen to combine its terrestrial operations with online gambling services to its customers.
According to ACEP, it plans to run free-to-play online poker games for the duration of this year, but by next year it will switch to real money online poker.
Following the approval of its license applicaiton, ACEP and Bally Technologies issued a joint statement, saying that Bally would provide an iGaming platform to ACEP and its properties, including the Stratosphere, as well as its two Arizona Charlies properties.
The Vice President of Business Development for Bally Technologies, John Connelly said after the signing of the agreement: ?We are excited about the opportunity to partner with a premier gaming operation and a globally recognized brand like the Stratosphere. What makes this even more significant is the fact that ACEP is located in Nevada, one of the only approved and regulated markets within the United States.?
?We are pleased to be involved in the leading edge of this emerging segment in the U.S.,? said American Casino and Entertainment Properties? CEO, Frank Riolo. ?This partnership with Bally will allow us to establish a play-for-free poker site by the end of the year, which we plan to use to further enhance our brands and enable us to be poised to launch a real money poker site at such a time as permitted.?
PokerTrip Enterprises, a group based in Las Vegas, was awarded an online poker marketer license, while the Illinois based WMS Industries Inc. was granted a license as a service provider and interactive gaming system manufacturer.
ADDIS ABABA, Ethiopia (AP) ? The presidents of Sudan and South Sudan signed economic and security agreements Thursday that will allow a resumption of oil exports from South Sudan. The two countries also reached deals for a demilitarized zone between their borders and a cessation of all hostilities that brought the countries to the brink of all-out war just a few months ago.
Sudan President Omar al-Bashir and South Sudan President Salva Kiir signed the agreement in Ethiopia's capital, where they have been holding talks since Sunday. The talks were originally scheduled to last only a day. The sides could not agree on a shared border or on how to address the disputed region of Abyei.
Both sides have been under pressure from the U.N. Security Council to resolve the outstanding issues or risk sanctions. South Sudan broke away from Sudan last year after an independence vote that was the culmination of a 2005 peace treaty that ended decades of war that killed more than 2 million people. But the border was never defined, and South Sudan suspended oil production in January after accusing Sudan of stealing its crude, which is transported in pipelines through Sudan. Border clashes escalated in April when South Sudan troops took over an oil town in a region Sudan claims as its own.
With the deal sealed Thursday, officials say only "technical works" remain for oil exports to resume soon. Some officials have said it will take months to clear the pipelines and get oil flowing again.
The security agreement was signed by the two countries' defense ministers, while lead negotiators inked economic and trade agreements. AU mediators say the two sides also signed a deal to let their citizens freely move between, reside in and work in both countries.
Bashir and Kiir spent four days in an apparent effort to overcome the most contentious issues ? finalizing a border and determining the status of the border region of Abyei ? but failed.
Kiir said Thursday was a great day in the history of the Sudan region, though he said the lack of an agreement over Abyei was Khartoum's fault.
"As to Abyei it is very unfortunate that we could not agree," he said. "My government and I accepted unconditionally the proposal of the AUHIP (the African Union High-Level Implementation Panel) . unfortunately my brother Bashir and his government totally rejected the proposal in its totality." Kiir said. He called on the African Union to resolve the dispute urgently and end what he called the continued suffering of the people of Abyei.
The top African Union mediator, former South African President Thabo Mbeki, called the agreement's signing "a giant step forward for both Sudan and South Sudan." Mbeki said a mediation panel work with the Peace and Security Council of the African Union to resolve the Abyei issue.
Mbeki said monitors would be deployed to oversee the agreed-upon buffer zone between the countries. "Monitors are already on standby, the equipment, helicopters and all of that is required for the purpose are also on standby. They are ready," Mbeki said.
In a sign of how closely the U.S. was watching the talks, President Barack Obama welcomed the agreement as soon as it was signed. Obama said the deal breaks new ground in support of two viable states at peace.
"The leaders of Sudan and South Sudan have chosen to take another important step on the path away from conflict toward a future in which their citizens can live in dignity, security, and prosperity. The United States is committed to working with both countries as they implement these agreements and as they seek to resolve those issues that remain outstanding. We are hopeful that today's deal can help spur broader progress on resolving the conflict in Southern Kordofan and Blue Nile, securing unfettered international humanitarian access in those areas, and bringing peace to Darfur," he said, referring to three regions in Sudan.
The freeze on oil production has cost both countries millions of dollars in lost revenue. An economic crisis sent inflation soaring and pushed food prices beyond the reach of ordinary citizens, said Jose Barahona, the top official for the aid group Oxfam in South Sudan, who called the agreements encouraging.
"But the two nations will continue to face an uncertain future until there is agreement on Abyei and the other contested areas, and efforts are stepped up to resolve the conflicts in Southern Kordofan and Blue Nile," he said, referring to two areas in Sudan where residents are seen to be sympathetic to South Sudan. Fighting in the region has sent 170,000 refugees fleeing over the border into South Sudan.
Samson Wasara , a professor of economics at Juba University in South Sudan, said the resumed oil exports ? from which Sudan will take transport fees ? would help ease tensions but that the new demilitarized buffer zone will provoke more conflict if the borders are not clearly defined. He noted that the demilitarized zone between North and South Korea has been a source of tension for decades.
"Proper border demarcation will reduce the chance of encroachment by both countries. But in order to do this, the international community must pressure Sudan and South Sudan to agree to something definite. If this is not sorted out quickly it will lead to later tension," Wasara said.
African Union mediator Thabo Mbeki, Ethiopia's Communications Minister Bereket Simon and diplomats witnessed the agreement's signing ceremony at the Sheraton Addis hotel. The ceremony started with a minute of silence for the late Ethiopian Prime Minister Meles Zenawi, whom Mbeki credited with being instrumental in facilitating the talks.
___
Associated Press reporter Michael Onyiego in Juba, South Sudan contributed to this report.
All Critics (90) | Top Critics (24) | Fresh (86) | Rotten (4)
The most fascinating aspect of the movie is why the missing boy's family believed the imposter's story.
You may begin to wonder if you aren't being conned by the movie yourself.
Beverly Dollarhide, Nicholas's mother, says of the period after her son's disappearance, "My main goal in life at that time was not to think." Apparently, the filmmakers have taken a cue from her.
Layton's dazzling film is an exciting, edge-of-your-seat experience superior to any Hollywood mystery you're likely to see for a long time.
"The Imposter" becomes more than just a missing-persons drama. It hints at something much darker: a real-life horror story, the full truth of which may never be known.
This is one creepy mystery.
... both interesting and repellent.
An unnerving experience and a brilliant piece of documentary filmmaking that peels back the layers on one of the most perplexing stories
Layton layers "The Imposter" with powerful images in the dramatic re-creations, as well as a brooding soundscape and a concise pacing that distributes its information with the reserve of a good mystery writer.
"The Imposter" may be the first movie since "Penn and Teller Get Killed" whose title may need its own spoiler alert.
Every bit as engaging as it is well-shot, it proves once more that truth is, indeed, stranger than fiction.
A mixture of documentary, mystery and thriller, which recounts an astonishing true story that gets more outrageous with each revelation
Strange and intriguing, searching for that elusive essence known as 'the perfect truth.'
Rather like watching a magician pulling off a trick which your eyes cannot see, The Imposter offers its own strange kind of magic.
The story is astonishing enough on its own, and The Imposter succeeds in enhancing its immediacy and intensity.
As his story unfolds, one gets the uncomfortable sensation that a joke is being played. But on whom?
One of the year's most provocative pictures.
Incredibly well-made and with a story you won't forget, "The Imposter" is one of the better docs of the season.
The Imposter emerges as a brilliantly slippery film that demands brain-stretching consideration. Astonishing, indeed.
It's an astounding story, truly, and Bourdin is the most chillingly sympathetic sociopath: frank, remorseless, matter-of-fact.
British director Bart Layton has only slightly fictionalised this extraordinary story for his documentary, which is told more as a thriller than a statement of hard fact.
"The Imposter" is one of the best films of the year.
Not only is the story riveting, but the film explores huge issues that really get under our skin
The Imposter frequently sends your jaw hurtling to the floor as it tries to understand the great pretender and a family only too willing to accept him as one of their own.
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Astronomers have used NASA's Chandra X-ray Observatory to find evidence our Milky Way Galaxy is embedded in an enormous halo of hot gas that extends for hundreds of thousands of light years. The estimated mass of the halo is comparable to the mass of all the stars in the galaxy.
If the size and mass of this gas halo is confirmed, it also could be an explanation for what is known as the "missing baryon" problem for the galaxy.
Baryons are particles, such as protons and neutrons, that make up more than 99.9 percent of the mass of atoms found in the cosmos. Measurements of extremely distant gas halos and galaxies indicate the baryonic matter present when the universe was only a few billion years old represented about one-sixth the mass and density of the existing unobservable, or dark, matter. In the current epoch, about 10 billion years later, a census of the baryons present in stars and gas in our galaxy and nearby galaxies shows at least half the baryons are unaccounted for.
In a recent study, a team of five astronomers used data from Chandra, the European Space Agency's XMM-Newton space observatory and Japan's Suzaku satellite to set limits on the temperature, extent and mass of the hot gas halo. Chandra observed eight bright X-ray sources located far beyond the galaxy at distances of hundreds of millions of light-years. The data revealed X-rays from these distant sources are absorbed selectively by oxygen ions in the vicinity of the galaxy. The scientists determined the temperature of the absorbing halo is between 1 million and 2.5 million kelvins, or a few hundred times hotter than the surface of the sun.
Other studies have shown that the Milky Way and other galaxies are embedded in warm gas with temperatures between 100,000 and 1 million kelvins. Studies have indicated the presence of a hotter gas with a temperature greater than 1 million kelvins. This new research provides evidence the hot gas halo enveloping the Milky Way is much more massive than the warm gas halo.
"We know the gas is around the galaxy, and we know how hot it is," said Anjali Gupta, lead author of The Astrophysical Journalpaperdescribing the research. "The big question is, how large is the halo, and how massive is it?"
To begin to answer this question, the authors supplemented Chandra data on the amount of absorption produced by the oxygen ions with XMM-Newton and Suzaku data on the X-rays emitted by the gas halo. They concluded that the mass of the gas is equivalent to the mass in more than 10 billion suns, perhaps as large as 60 billion suns.
"Our work shows that, for reasonable values of parameters and with reasonable assumptions, the Chandra observations imply a huge reservoir of hot gas around the Milky Way," said co-author Smita Mathur of Ohio State University in Columbus. "It may extend for a few hundred thousand light-years around the Milky Way or it may extend farther into the surrounding local group of galaxies. Either way, its mass appears to be very large."
The estimated mass depends on factors such as the amount of oxygen relative to hydrogen, which is the dominant element in the gas. Nevertheless, the estimation represents an important step in solving the case of the missing baryons, a mystery that has puzzled astronomers for more than a decade.
Although there are uncertainties, the work by Gupta and colleagues provides the best evidence yet that the galaxy's missing baryons have been hiding in a halo of million-kelvin gas that envelopes the galaxy. The estimated density of this halo is so low that similar halos around other galaxies would have escaped detection.
###
Chandra X-ray Center: http://chandra.harvard.edu
Thanks to Chandra X-ray Center for this article.
This press release was posted to serve as a topic for discussion. Please comment below. We try our best to only post press releases that are associated with peer reviewed scientific literature. Critical discussions of the research are appreciated. If you need help finding a link to the original article, please contact us on twitter or via e-mail.
Birds Eye is taking its best-selling Bake to Perfection range to the next level of convenience?with a new ?dual cook? format set to roll out this autumn.
Further activity will?launch of two new variants, single packs and?a brand new pack design.
In a brand first, an innovative new ?Bake Perfect Bag? will allow consumers to cook Bake?to Perfection products in less than five minutes in the microwave or oven bake as before if?preferred.
This new ?dual cook? dimension has been developed to guarantee the?same results both from baking in the oven or cooking in the microwave.
Since its launch in 2009, the Bake to Perfection range has been a success,?delivering ?60million in retail sales value and driving category growth to +5%1, with?consumers increasingly purchasing the range with more and more frequency.
Birds Eye Senior Brand Manager, Johnny Corbett, said:
?Since launch, Bake to Perfection has been really well received and we are excited to?announce the next steps in the journey for the range.
Birds Eye is launching two new Bake to Perfection flavours as well as a new species of fish
?The new ?dual cook? format meets?evolving consumer needs for more convenience and has been carefully developed to ensure?the same great tasting, quality fish whether they cook in the microwave or oven bake.
?We?have every confidence ?dual cook? will be a hit with both existing and new shoppers and a?strong supporting campaign next year will ensure continued awareness.?
With a view to continuing to offer new mealtime options, Birds Eye is launching?two new Bake to Perfection flavours as well as bringing a new species of fish to the range.
Winter Warming Hake Fillets with a Cheese & Leek Sauce and Wild Pink Salmon?Fillets with a Sweet Chilli & Ginger Sauce will be available from October, with additional flavours to follow throughout next year.
Birds Eye will also be launching its first ever single portion packs of popular Bake to?Perfection flavours including; Cod Fillets with an Olive Oil, Rosemary and Tomato Sauce?and Wild Pink Salmon Fillets with a Lemon & Herb Sauce.
In addition, a new pack design across the range aims to achieve stand out at shelf in store?and further facilitate shopper navigation as the range grows.
The Bake to Perfection launches will be supported by a, fully integrated?communications campaign in 2013.
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ScienceDaily (Sep. 25, 2012) ? Like photographers assembling a portfolio of best shots, astronomers have assembled a new, improved portrait of humankind's deepest-ever view of the universe.
Called the eXtreme Deep Field, or XDF, the photo was assembled by combining 10 years of NASA Hubble Space Telescope photographs taken of a patch of sky at the center of the original Hubble Ultra Deep Field. The XDF is a small fraction of the angular diameter of the full Moon.
The Hubble Ultra Deep Field is an image of a small area of space in the constellation Fornax, created using Hubble Space Telescope data from 2003 and 2004. By collecting faint light over many hours of observation, it revealed thousands of galaxies, both nearby and very distant, making it the deepest image of the universe ever taken at that time.
The new full-color XDF image reaches much fainter galaxies, and includes very deep exposures in red light from Hubble's new infrared camera, enabling new studies of the earliest galaxies in the universe. The XDF contains about 5,500 galaxies even within its smaller field of view. The faintest galaxies are one ten-billionth the brightness of what the human eye can see.
Magnificent spiral galaxies similar in shape to our Milky Way and the neighboring Andromeda galaxy appear in this image, as do the large, fuzzy red galaxies where the formation of new stars has ceased. These red galaxies are the remnants of dramatic collisions between galaxies and are in their declining years. Peppered across the field are tiny, faint, more distant galaxies that were like the seedlings from which today's striking galaxies grew. The history of galaxies -- from soon after the first galaxies were born to the great galaxies of today, like our Milky Way -- is laid out in this one remarkable image.
Hubble pointed at a tiny patch of southern sky in repeat visits (made over the past decade) for a total of 50 days, with a total exposure time of 2 million seconds. More than 2,000 images of the same field were taken with Hubble's two premier cameras -- the Advanced Camera for Surveys and the Wide Field Camera 3, which extends Hubble's vision into near-infrared light -- and combined to make the XDF.
"The XDF is the deepest image of the sky ever obtained and reveals the faintest and most distant galaxies ever seen. XDF allows us to explore further back in time than ever before," said Garth Illingworth of the University of California at Santa Cruz, principal investigator of the Hubble Ultra Deep Field 2009 (HUDF09) program.
The universe is 13.7 billion years old, and the XDF reveals galaxies that span back 13.2 billion years in time. Most of the galaxies in the XDF are seen when they were young, small, and growing, often violently as they collided and merged together. The early universe was a time of dramatic birth for galaxies containing brilliant blue stars extraordinarily brighter than our Sun. The light from those past events is just arriving at Earth now, and so the XDF is a "time tunnel into the distant past." The youngest galaxy found in the XDF existed just 450 million years after the universe's birth in the big bang.
Before Hubble was launched in 1990, astronomers could barely see normal galaxies to 7 billion light-years away, about halfway across the universe. Observations with telescopes on the ground were not able to establish how galaxies formed and evolved in the early universe.
Hubble gave astronomers their first view of the actual forms and shapes of galaxies when they were young. This provided compelling, direct visual evidence that the universe is truly changing as it ages. Like watching individual frames of a motion picture, the Hubble deep surveys reveal the emergence of structure in the infant universe and the subsequent dynamic stages of galaxy evolution.
The infrared vision of NASA's planned James Webb Space Telescope (Webb telescope) will be aimed at the XDF. The Webb telescope will find even fainter galaxies that existed when the universe was just a few hundred million years old. Because of the expansion of the universe, light from the distant past is stretched into longer, infrared wavelengths. The Webb telescope's infrared vision is ideally suited to push the XDF even deeper, into a time when the first stars and galaxies formed and filled the early "dark ages" of the universe with light.
The XDF/HUDF09 team members are G. Illingworth (University of California, Santa Cruz), R. Bouwens (Leiden University), M. Carollo (Swiss Federal Institute of Technology, Zurich (ETH)), M. Franx (Leiden University), V. Gonzalez (University of California, Santa Cruz), I. Labbe (Leiden University), D. Magee and P. Oesch (University of California, Santa Cruz), M. Stiavelli (Space Telescope Science Institute), M. Trenti (University of Cambridge), and P. van Dokkum (Yale University).
The public is invited to participate in a "Meet the Hubble eXtreme Deep Field Observing Team" webinar, in which three key astronomers of the XDF observing team will describe how they assembled the landmark image and explain what it tells us about the evolving universe. Participants are invited to send in questions for the panel of experts to discuss. The webinar will be broadcast at 1:00 p.m. (EDT) on Thursday, September 27, 2012. To participate in the webinar, please visit: http://hubblesite.org/go/xdf/ .
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New study shows PTSD symptoms reduced in combat-exposed military via integrative medicinePublic release date: 24-Sep-2012 [ | E-mail | Share ]
Contact: Keith Darce darce.keith@scrippshealth.org 858-678-7121 Scripps Health
Scripps study in Military Medicine reveals reduced depression, cynicism among US Marines
SAN DIEGO (Sept. 24, 2012) Healing touch combined with guided imagery (HT+GI) provides significant clinical reductions in post-traumatic stress disorder (PTSD) symptoms for combat-exposed active duty military, according to a study released in the September issue of Military Medicine.
The report finds that patients receiving these complementary medicine interventions showed significant improvement in quality of life, as well as reduced depression and cynicism, compared to soldiers receiving treatment as usual alone.
The study, led by the Scripps Center for Integrative Medicine in San Diego, Calif., conducted a randomized controlled trial of returning active-duty Marines at Camp Pendleton, Calif. from July 2008 to August 2010. Participants were separated at random into two groups, one that received treatment as usual (TAU) for PTSD and another that received TAU as well as healing touch (HT), a practitioner-based treatment aimed at eliciting the participant's own healing response, with guided imagery (GI), a self-care therapy aimed at eliciting relaxation as well as enhancing trust and self-esteem.
Significant Improvements Reported
After six sessions within a three-week period with a Scripps practitioner, the HT+GI group reported a significant improvement in PTSD symptoms as a result of these combined complementary therapies.
The principal investigators and designers of the study are Dr. Mimi Guarneri and Rauni King, founders of the Scripps Center for Integrative Medicine. The Samueli Institute of Alexandria,Va., conducted blind data analysis and authored the manuscript.
"Scores for PTSD symptoms decreased substantially, about 14 points and below the clinical cutoffs for PTSD," said Dr. Guarneri. "This indicates that the intervention was not just statistically significant, but actually decreased symptoms below the threshold for PTSD diagnosis. It made a large difference in reducing PTSD symptoms."
Study Criteria
The study included a total of 123 participants 55 who received TAU and 68 who received HT+GI and TAU. To be eligible for the trial, participants were screened to confirm that they were currently experiencing at least one of the following PTSD symptoms: re-experiencing of trauma via flashbacks, nightmares, intrusive thoughts, exaggerated emotional responses to trauma, emotional numbness, insomnia, irritability, exaggerated startle response, or avoidance of people or places that remind them of the trauma.
"Service members are seeking out non-drug complementary and integrative medicine as part of their overall care and approach to wellness," said Wayne B. Jonas, MD, president and chief executive officer of Samueli Institute. "This treatment pairs deep relaxation with a self-care approach that can be used at home .The results of this study underscore the need to make effective, non-stigmatizing treatments for PTSD available to all our service members."
Healing Touch and Guided Imagery
Healing touch is an energy-based, non-invasive treatment that restores and balances the human biofield to help decrease pain and promote healing. Healing touch is often used as an adjunct to surgery and other medical procedures to assist in pain reduction, decrease anxiety and elicit relaxation.
Guided imagery is a way of using the imagination to help a person, reduce stress, decrease pain and enhance overall well-being through visualization. For the purposes of this study, guided imagery was administered to the subjects through a recorded CD simultaneously with Healing Touch and then listed to independently by subjects at least once daily.
###
The study, "Healing Touch with Guided Imagery for PTSD in Returning Active Duty Military: A Randomized Controlled Trial" was authored by Shamini Jain, PhD, Samueli Institute; George F. McMahon, CDR, NC, USN; Patricia Hasen, CDR, NC, USN, Valencia Porter, MD, MPH; Rauni King, RN, MIH, CHTP; Mimi Gaurneri, MD.
The study was funded by a grant from The Taylor Family Foundation. Although this was a privately-funded study, it involved a military population and investigator and followed all Department of Defense-relevant research regulations. The views, opinions and/or findings contained in this report are those of the author(s) and should not be construed as an official Department of the Navy position, policy or decision unless so designated by other documentation.
About Scripps Center for Integrative Medicine
Founded in 1999, the Scripps Center for Integrative medicine blends evidence-based complementary and alternative therapies with conventional Western medicine, in a "best of both worlds" approach to treating disease, healing and improving health. The center, which is part of the nonprofit Scripps Health system in San Diego, Calif., cares for people with chronic conditions such as heart disease, cancer, diabetes, stress, pain, weight management and other health issues.
About Scripps Health
Founded in 1924 by philanthropist Ellen Browning Scripps, Scripps Health is a $2.5 billion nonprofit integrated health system based in San Diego, Calif. Scripps treats a half-million patients annually through the dedication of 2,600 affiliated physicians and 13,000 employees among its five acute-care hospital campuses, home health care services, and an ambulatory care network of physician offices and 23 outpatient centers and clinics.
Recognized as a leader in the prevention, diagnosis, and treatment of disease, Scripps is also at the forefront of clinical research, genomic medicine, wireless health care and graduate medical education. With three highly respected graduate medical education programs, Scripps is a longstanding member of the Association of American Medical Colleges. Scripps has been consistently recognized by Fortune, Working Mother magazine and AARP as one of the best places in the nation to work. More information can be found at www.scripps.org.
About Samueli Institute
Samueli Institute is a non-profit 501(c)(3) research organization supporting the scientific investigation of healing processes and their role in medicine and health care. Founded in 2001, the Institute is advancing the science of healing worldwide. Samueli Institute's research domains include integrative medicine, optimal healing environments, the role of the mind in healing, behavioral medicine, health care policy, and military and veterans' health care. Our mission is to transform health care through the scientific exploration of healing. More information can be found at SamueliInstitute.org.
[ | E-mail | Share ]
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AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
New study shows PTSD symptoms reduced in combat-exposed military via integrative medicinePublic release date: 24-Sep-2012 [ | E-mail | Share ]
Contact: Keith Darce darce.keith@scrippshealth.org 858-678-7121 Scripps Health
Scripps study in Military Medicine reveals reduced depression, cynicism among US Marines
SAN DIEGO (Sept. 24, 2012) Healing touch combined with guided imagery (HT+GI) provides significant clinical reductions in post-traumatic stress disorder (PTSD) symptoms for combat-exposed active duty military, according to a study released in the September issue of Military Medicine.
The report finds that patients receiving these complementary medicine interventions showed significant improvement in quality of life, as well as reduced depression and cynicism, compared to soldiers receiving treatment as usual alone.
The study, led by the Scripps Center for Integrative Medicine in San Diego, Calif., conducted a randomized controlled trial of returning active-duty Marines at Camp Pendleton, Calif. from July 2008 to August 2010. Participants were separated at random into two groups, one that received treatment as usual (TAU) for PTSD and another that received TAU as well as healing touch (HT), a practitioner-based treatment aimed at eliciting the participant's own healing response, with guided imagery (GI), a self-care therapy aimed at eliciting relaxation as well as enhancing trust and self-esteem.
Significant Improvements Reported
After six sessions within a three-week period with a Scripps practitioner, the HT+GI group reported a significant improvement in PTSD symptoms as a result of these combined complementary therapies.
The principal investigators and designers of the study are Dr. Mimi Guarneri and Rauni King, founders of the Scripps Center for Integrative Medicine. The Samueli Institute of Alexandria,Va., conducted blind data analysis and authored the manuscript.
"Scores for PTSD symptoms decreased substantially, about 14 points and below the clinical cutoffs for PTSD," said Dr. Guarneri. "This indicates that the intervention was not just statistically significant, but actually decreased symptoms below the threshold for PTSD diagnosis. It made a large difference in reducing PTSD symptoms."
Study Criteria
The study included a total of 123 participants 55 who received TAU and 68 who received HT+GI and TAU. To be eligible for the trial, participants were screened to confirm that they were currently experiencing at least one of the following PTSD symptoms: re-experiencing of trauma via flashbacks, nightmares, intrusive thoughts, exaggerated emotional responses to trauma, emotional numbness, insomnia, irritability, exaggerated startle response, or avoidance of people or places that remind them of the trauma.
"Service members are seeking out non-drug complementary and integrative medicine as part of their overall care and approach to wellness," said Wayne B. Jonas, MD, president and chief executive officer of Samueli Institute. "This treatment pairs deep relaxation with a self-care approach that can be used at home .The results of this study underscore the need to make effective, non-stigmatizing treatments for PTSD available to all our service members."
Healing Touch and Guided Imagery
Healing touch is an energy-based, non-invasive treatment that restores and balances the human biofield to help decrease pain and promote healing. Healing touch is often used as an adjunct to surgery and other medical procedures to assist in pain reduction, decrease anxiety and elicit relaxation.
Guided imagery is a way of using the imagination to help a person, reduce stress, decrease pain and enhance overall well-being through visualization. For the purposes of this study, guided imagery was administered to the subjects through a recorded CD simultaneously with Healing Touch and then listed to independently by subjects at least once daily.
###
The study, "Healing Touch with Guided Imagery for PTSD in Returning Active Duty Military: A Randomized Controlled Trial" was authored by Shamini Jain, PhD, Samueli Institute; George F. McMahon, CDR, NC, USN; Patricia Hasen, CDR, NC, USN, Valencia Porter, MD, MPH; Rauni King, RN, MIH, CHTP; Mimi Gaurneri, MD.
The study was funded by a grant from The Taylor Family Foundation. Although this was a privately-funded study, it involved a military population and investigator and followed all Department of Defense-relevant research regulations. The views, opinions and/or findings contained in this report are those of the author(s) and should not be construed as an official Department of the Navy position, policy or decision unless so designated by other documentation.
About Scripps Center for Integrative Medicine
Founded in 1999, the Scripps Center for Integrative medicine blends evidence-based complementary and alternative therapies with conventional Western medicine, in a "best of both worlds" approach to treating disease, healing and improving health. The center, which is part of the nonprofit Scripps Health system in San Diego, Calif., cares for people with chronic conditions such as heart disease, cancer, diabetes, stress, pain, weight management and other health issues.
About Scripps Health
Founded in 1924 by philanthropist Ellen Browning Scripps, Scripps Health is a $2.5 billion nonprofit integrated health system based in San Diego, Calif. Scripps treats a half-million patients annually through the dedication of 2,600 affiliated physicians and 13,000 employees among its five acute-care hospital campuses, home health care services, and an ambulatory care network of physician offices and 23 outpatient centers and clinics.
Recognized as a leader in the prevention, diagnosis, and treatment of disease, Scripps is also at the forefront of clinical research, genomic medicine, wireless health care and graduate medical education. With three highly respected graduate medical education programs, Scripps is a longstanding member of the Association of American Medical Colleges. Scripps has been consistently recognized by Fortune, Working Mother magazine and AARP as one of the best places in the nation to work. More information can be found at www.scripps.org.
About Samueli Institute
Samueli Institute is a non-profit 501(c)(3) research organization supporting the scientific investigation of healing processes and their role in medicine and health care. Founded in 2001, the Institute is advancing the science of healing worldwide. Samueli Institute's research domains include integrative medicine, optimal healing environments, the role of the mind in healing, behavioral medicine, health care policy, and military and veterans' health care. Our mission is to transform health care through the scientific exploration of healing. More information can be found at SamueliInstitute.org.
[ | E-mail | Share ]
?
AAAS and EurekAlert! are not responsible for the accuracy of news releases posted to EurekAlert! by contributing institutions or for the use of any information through the EurekAlert! system.
Cricket Live Score of South Africa vs TBC 15th Match - Colombo on 2012. Get Cric Live Score of TBC vs South Africa, 15th Match of ICC World Twenty20 2012. TBC vs South Africa 15th Match begins at 28 Sep 2012 onwards at Colombo. Get Full Scorecard of South Africa vs TBC, 15th Match ICC World Twenty20 2012 online free. Get batting and bowling figures of 15th Match match starting at 2012, 28 Sep 2012. Online Live Match of South Africa vs TBC 15th Match - ICC World Twenty20 2012 live from Colombo.
Current Time: 09/24/2012 05:04:56 GMT
Time Left:
South Africa vs TBC, 15th Match
Toss: NA
: /()
Result: Match scheduled to begin at 15:30 local time (10:00 GMT)
Man of the Match
To be Decided
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South Africa Team : AB de Villiers, JH Kallis, JA Morkel, M Morkel, DW Steyn, HM Amla, J Botha, JP Duminy, RJ Peterson, JL Ontong, LL Tsotsobe, WD Parnell, RE Levi, Faf du Plessis, Farhaan Behardien,
Check us out at www.tutorvista.com Plants are composed of three major organ groups: roots, stems and leaves. As we know from other areas of biology, these organs are comprised of tissues working together for a common goal (function). In turn, tissues are made of a number of cells which are made of elements and atoms on the most fundamental level. In this section, we will look at the various types of plant tissue and their place and purpose within a plant. It is
The Wynn Las Vegas has published early lines for college football's week 5, installing Boston College as a 10 point home underdog against Clemson. Last year, Boston College was a 21 point road underdog at Clemson, losing 36-14.
Here are the lines from all seven ACC meetings between the Eagles and Tigers.
2011: Clemson 36, Boston College 14 (Clemson -21) 2010: Boston College 16, Clemson 10 (BC +7) 2009: Clemson 25, Boston College 7 (Clemson -9) 2008: Clemson 27, Boston College 21 (Clemson +2.5) 2007: Boston College 20, Clemson 17 (BC +9) 2006: Boston College 34, Clemson 33 (BC +1) 2005: Boston College 16, Clemson 13 (BC +3)
Clemson has been favored in six of the seven meetings in the ACC series and is 3-4 ATS over that span. After winning the first three games in the ACC series -- all as an underdog -- BC has failed to cover in three of the last four meetings.
Other ACC lines of note: Miami is a 3 point favorite at home vs. N.C. State. Duke (Duke!) is a 3.5 point favorite on the road against Wake Forest (and one of those two teams will be 4-1 next Sunday!).
In non-conference play, Florida State is a 16 point favorite at home vs. USF while Virginia Tech is a 6.5 point favorite vs. Cincinnati in Landover, Maryland. Virginia is a 3 point home underdog to Louisiana Tech. North Carolina is a 23 point home favorite over winless Idaho (yawn) and Georgia Tech a 26 point favorite against Middle Tennessee State (double yawn).
It is very clear now that banks are not and probably will not be lending to startup businesses anytime soon.
If banks do lend to small businesses, they want these companies to have some revenue and more importantly some profits ? both of which most startup businesses don?t have ? that is why they are still startup businesses.
New businesses have always had trouble getting outside debt financing ? especially from banks of any size. So, most new business owners have to turn to alternative (usually personal) resources to get their business off the ground ? from home equity loans to utilizing savings and retirement accounts.
But, home equity loans are hard to get these days as the majority of home values are lower than the amount owed on the loan ? thus, no equity. And, with Social Security and Medicare not a future options for those under 55 years of age, it is hard to tap into those retirement and savings resources to take a risk on your new, unproven business (although if you believe in your business and your ability to pull it off, it might not be that big of a risk after all).
It?s an old adage: If you won?t risk your personal assets and your own financial future to start your business then neither will banks or other private lenders.
So Then, What Is A Startup Business To Do?
For a startup business, you would have to find ways to bootstrap no matter what the economy (good or bad). So, stick to the tried and true ways that businesses have used for centuries to get their doors open and on the path to success:
Over half of all businesses (past and present) have or are using credit cards to fund their business. These could be personal credit cards, which most are, or business credit cards. Interest rates are high but if you have no other options and your business model is untested, these cards can get you the capital you need. Just use them as sparingly as you possibly can and only purchase items that will return some type of revenue to the business ? revenue you can use to payoff these cards monthly.
Credit cards offer easy access to capital (particularly working capital), flexible terms of repayment and allows your business to defer payment(s) for weeks and even months. That is why they have been used and are still being used to help new businesses start and grow.
Friends and family. If you have friends and family members that have some disposable income or savings ? make the pitch to them. If you can?t get THEM to believe in you and your business it is highly unlikely that you will be able to get customers to believe in you and your products or services.
Just think about the thousands of businesses (Ross Perot, Mark Cuban to name a few) that started their businesses with small loans from people they knew. Even Facebook, in the beginning, was financed particularly from small loans from the co-founder and other friends.
Start small and keep cost down. It is not that most businesses need a lot of money to get started but that they have to work to keep their costs and expenses low. Lower costs means less outside money needed.
Can you start your business online using the plethora of free resources to build a website, acquire an ecommerce solution and target market your business to potential customers? Can you start and run your company out of your home to keep your rent, utilities and other overhead costs down?
Sometimes it?s not about how much in a loan you can get, but how much you really need to spend to get your business moving.
Get customers to pre-pay. Let?s say that you sell a product for $1,000 but your direct costs to create that product is only $500 (50% margins). Then, get that $500 (or as much as you can) upfront. Thus, your costs are covered, you complete the project and earn the profits ? then do it all over again.
Look at all those products that are promoted on TV or online. You pay 100% at time of order and then wait 4 to 6 weeks for the product to be delivered. This gives those companies 100% of their costs and profits upfront and allows them 4 to 6 weeks to complete and ship your order. If they can do it, then so can you ? regardless if you are online or sell via TV ? just find a way to get customers to per-pay.
Beg. This is not about getting down and your knees and groveling but about finding ways to defer, delay or minimize expenses.
If you need space, you can negotiate with landlords who would rather have the potential of earning rents in the future then to let space just sit there empty. Tell them you will give them a portion of your income (profits) until you reach a certain level of sales and then will transition into standard, set monthly payments.
Or, if you need products from vendors to re-sell or to create new products or services, negotiate with them. Some will give you trade terms allowing you the time you need to sell to your customers or some will provide vendor loans ? loans to purchase their products. This gets you what you need and let?s them realize sales and revenue.
Running any business is about finding ways to generate revenue from a limited set of resources. It takes dedication, hard work and creativity ? regardless if you have a lot of money or not. So, why not start in the beginning. Get creative and spread the resources you do have as far as you can while finding other ways to finance your new company.
If you can?t figure this out now (how to manage the set of resources you have or can get your hands on), then you won?t have the skills to do so later when competition or imitators crop up to challenge your business.
Lastly, do know that this is not forever. Once your business begins to generate revenue (cash flow) many new financing options will open before you ? be them alternative financing avenues like purchase order financing, business cash advances, bank statement loans or invoice factoring to SBA and standard bank loans. As you work hard and grow your business, the path ahead always becomes easier.
If banks are unwilling to help you realize your small business dreams, then it is up to you to find the money you need to start, grow and succeed. You came up with the business idea on your own. You developed your business plan and business model on your own. Now, is your time to get creative and find your path to financing on your own by turning these 5 startup financing tips and any others you can think of to your advantage.
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My last blog looked at Real Ales and the ever-increasing number of micro-breweries bubbling up across the country. This month we?re moving on to the hard stuff as we look at a relatively recent phenomenon: the micro-distillery. It would be accurate, if not insightful, to state that home brewers have paved the way for home distillers. Distillers, however, have a problem: the law. Owning and operating a still of any size or shape is illegal, unless properly licensed. Where the home brewer is permitted an unlimited volume for personal consumption, the default yield for the distiller is zero (NB we take this for granted in the UK, but in many countries home distillers are left to their own devices). Once properly licensed and registered though, the fun can begin. Although numbers are increasing there are still only a handful of micro-distilleries operating in the UK. Most of these concern themselves with vodka and or gin: spirits which require no ageing and are therefore both time and space efficient. Two small scale operations who have made a big splash are Sipsmith and The Sacred Spirits Company. They each have a very different approach to distillation, so we will look at them individually. In 2009 the chaps behind Sipsmith licensed the first copper pot still in London for almost 200 years. Her name is Prudence and she?s a beautiful as she is now famous. Prudence has become somewhat iconic, representing the recent success of small-batch distillers. Sipsmith produce both vodka and gin, as well as the recent additions of Damson and Sloe gin and a summer cup. They have been notably successful in winning hearts, minds and medals, being both highly decorated and widely stocked across not only the capital but indeed the world. The Sacred Spirits Company has an altogether different approach. Using a glass still (rather than copper) allows their distillation to be carried out under vacuum. This lowers both the atmospheric pressure and, therefore, the evaporation point, resulting in cool temperature distillation which retains extremely fresh flavours from the botanicals. Each botanical (the fruits, roots, herbs and flowers which give gin its flavour) is distilled separately, then 12 of them are blended together to create their secret recipe which was recognised for its outstanding quality when it won the Gin Masters 2009. Sacred also bottle and sell individual botanical distillates to allow you to ?blend your own? gin. If this is something which appeals then the newest micro-distillery on the scene will definitely be of interest. The Cambridge Distillery is the world?s first Gin Tailor. Operating on the assumption that taste is an entirely personal matter, they make each bottle to suit each individual customer. Rather than producing a standardised blend, a customer books themselves a tailoring session where they are taken through a series of blind tastings by the master distiller. This process is used to ascertain the particular likes and dislikes across a range of distillate flavours. With this done a recipe is blended and tweaked along with the customer until the perfect fit for their palate is found. When perfection is achieved the recipe is scaled up, bottled, then delivered to your door. As well as pretty much guaranteeing you your own ?perfect? gin, this makes for an enormously interesting and enjoyable experience. But can small scale distillers ever hope to take on the giants of the market? There are vodka and gin power-brands with worldwide distribution which are household names across the globe ? what hope is there for the micro-distiller? An intriguing pattern is developing, and not just in the spirits industry. The food and drink sectors today are concerned more than ever before with the provenance and production of their wares, driven largely by consumer demand. We, as a nation, are caring more about not just what we eat and drink, but how it is made and where it comes from. With this a natural interest in local, small scale producers is awakened. Products made by hand, from natural ingredients are increasingly becoming the preferred alternatively to mass-produced industrialised brands. Such is this interest that specialised gin sales over the past 12 months have increased to the tune of 150%. In global terms though this is merely a drop in the ocean ? it is certainly not the case that any mainstream brands are suffering as a result of the recent success of smaller entrepreneurs.
There is more to the craft-distiller than just producing small batch spirits though. A few pioneering individuals are making a real impact to the interest of the public in spirit production, and awareness of production methods and provenance is undeniably increasing. As the public become better educated, so they can make better choices in their drink selection, and that?s a scenario in which everyone wins.